Competing Against Luck: The Story of Innovation and Customer Choice

Competing Against Luck: The Story of Innovation and Customer Choice

Author: Clayton M. Christensen, Karen Dillon, Taddy Hall, David S. Duncan

Publisher: HarperBusiness; 1 edition (October 4, 2016)

HBXer–Marvin Hansen’s comment:

  • It is worth reading the book Competing Against Luck from cover to cover. I got an early access of the ebook a few days before the printed version was published. By the time the print was out, I already read the ebook completely. I cannot emphasize enough the transformative nature of the underlying JTBD theory. However, the way we used to think about JTBD suffered from a few shortcomings and I have witnessed these in practice. Competing against luck addresses and solves all of these issues and thus makes establishes a sound and solid foundation. Point is, you need to figure out what really your customer tries to progress and what exactly your customer’s most valuable performance defining component is. In most cases, your customer has also a crucial detail you better cover along the way. When you focu all effort on these three things you just nail whatever the job is.
  • The review of the book: The 8 step The Job Map™ framework for practical application of the JTBD theory.


HBXer-Sascha López’s comment:

  •  I can attest to how good this book is ? thoroughly good read


HBXer–Jingning Ao’s Recommendation:

  • This book was mentioned today (June 27, 2017) at the final session of Managing Your Career Development.
  • Luck was discussed several times during this HBX Live Program, but the point is NOT to wait for luck, but to actively work out the progress in life. We have the situational (push) and desired (pull) forces in making decisions and changes,  the awareness and the balance between these forces can help us decide better.
  • Managing Your Career Development is GREAT!!!


(Book photo source: Amazon)