Book list of Service Design Thinking from HBXer Mike Oren

This is Service Design Thinking: Basics, Tools, Cases

Author: Marc Stickdorn, Jakob Schneider

Publisher: Wiley; 1 edition (January 11, 2012)

HBXer–Mike Oren’s Recommendation:

  • It was one of the most holistic but more academic.


Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Author: Tim Brown

Publisher: HarperBusiness (September 29, 2009)

HBXer–Mike Oren’s Recommendation:

  • Change by Design I believe was written by the folks at IDEO (Jingning Ao: Yes! The author Tim Brown is the CEO and President of IDEO) and is one of the more accessible ones. These are mostly focused on physical services and I augmented it when teaching with some paper of SaaS service design work (I’d need to look those up).


Thinking in Systems: A Primer 

Author: Donella H. Meadows

Publisher: Chelsea Green Publishing (December 3, 2008)

HBXer–Mike Oren’s Recommendation:

  • I also highly recommend Thinking in Systems (I actually argue systems thinking is more important than design thinking in the new data heavy tech world) and The Answer is Obvious* Once You Know the Answer. Also Thinking Fast, Thinking Slow.


Everything Is Obvious: *Once You Know the Answer

Author: Duncan J. Watts

Publisher: Crown Business; First Edition edition (March 29, 2011)


Thinking, Fast and Slow

Author: Daniel Kahneman

Publisher: Farrar, Straus and Giroux; 1st edition (April 2, 2013)


HBXer–Mike Oren also recommended a useful link for:



(Book photo source: Amazon)

Design-Thinking books recommended by HBX-Managing Your Career Development

At HBX-Managing Your Career Development session 3 (May 30, 2017), HBX Professor Ariel Stern recommended 5 design-thinking books:

  • I wanted to share a few book ideas for folks who are interested in reading more about Design Thinking and its applications. These are not listed in any particular order. Rather, each book considers the principles of Design Thinking in a different way (and/or for a different purpose). I’d encourage you to read through the descriptions of these books and check out any that you think would be interesting to you moving forward!


Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

Author: Thomas Lockwood

Publisher: Allworth Press; 1 edition (November 10, 2009)


The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm

Author: Tom Kelley, Jonathan Littman

Publisher: Crown Business; 1 edition (January 16, 2001)


Creative Confidence: Unleashing the Creative Potential Within Us All

Author: Tom Kelley, David Kelley

Publisher: Crown Business; 1 edition (October 15, 2013)


Designing Your Life: How to Build a Well-Lived, Joyful Life

Author: Bill Burnett, Dave Evans

Publisher: Knopf; 1 edition (September 20, 2016)


The Field Guide to Human-Centered Design


Publisher: / Design Kit; 1st edition (2015)


(Book photo source: Amazon)